Industry's Integrated Children's Food And Beverage Advertising Initiative

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HAL Report Graphic The Canadian Food and Beverage Industry: Committed to Healthy Active Living.
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CANADIAN INDUSTRY AN INTERNATIONAL LEADER FOR CHILDREN'S HEALTH
Cathy Loblaw,
Concerned Children's Advertisers

Statistics around the health of children as related to obesity and resulting preventable chronic diseases continue to command our attention. One area garnering attention internationally is the role of advertising to children. An important consideration for Canada is to understand the uniquely Canadian practices and safeguards that are currently in place. Read more. [PDF]

Leading food and beverage companies release commitments on children's advertising
Toronto Feb 6, 2008 – Advertising Standards Canada (ASC) today released the details on how leading Canadian food and beverage companies are shifting the landscape of advertising directed to children under 12. Under the terms of the Canadian Children’s Food and Beverage Advertising Initiative (Children’s Advertising Initiative), first announced in April 2007, 16 leading food and beverage companies committed to shift their advertising directed to children under 12 to the promotion of healthier dietary choices and healthy active living.
Advertising by the participants represents an overwhelming majority of the food and beverage advertising in children’s programming today.

Canada's Food and Beverage Industry Unveils Integrated Children-Focused Initiatives:
New Social Marketing Campaign and Advertising Commitment Focused on Healthy Active Living
Toronto, ON., April 16 – Today Canada's food and beverage industry announced three significant initiatives that will affect the landscape for advertising and marketing directed to children under 12. Joined by the Minister of Health, the Hon. Tony Clement, Concerned Children's Advertisers (CCA), Food & Consumer Products of Canada (FCPC) and Advertising Standards Canada (ASC) laid out the unique, integrated approach Canada is taking to help children and their families make wise choices related to healthy eating and active living.
Read more. [ en français ]