Healthy Active Living Initiatives
Below is a sample list of FCPC member companies that are participating in healthy active living programs.
CAMPBELL COMPANY OF CANADA
- internal, national Wellness Within program aimed to promote healthy and active living within workplace community
- bi-monthly Wellness Within newsletter for employees focussing on health, wellness, and illness prevention
- regular Health and Wellness column in employee newsletter, written by internal Registered Dietitian
- official Sponsor of Kids Help Phone and proud supporter of Bell Walk For Kids
- community Partner of L.A.M.P.—specifically nutritious feeding programs at local schools
- charitable partner of Canadian Cancer Society, United Way, Canadian Association of Food Banks and regional children's charities supporting a variety of programs that focus on nutrition, health and wellness
- internal golf tournament, activity-based picnic and other employee events with a focus on active living and nutritious eating
COCA-COLA
- "Step With It"—providing 50,000 stepometers and activity promotion toolkits to a number of schools across the country
- Your Power to Choose—our commitment to schools to offer an appropriate range of beverage choices and to support positive youth development programs in schools
- sponsor of Concerned Children's Advertisers social marketing campaign
- sponsor of "kids.now"—after school program promoting youth development including healthy lifestyles
- sponsor of Special Olympics Festivals and the 2004 Special Olympics Winter Games
- continually developing innovative new products ensuring wide choice for consumers
- President's Challenge—internal program to encourage increased daily physical activity amongst employees
DANONE INC.
- Danone Nations Cup (www.coupedanonecup.com) - the biggest international soccer cup event for kids ages 10 to 12 allows youngsters to develop their sports skills and cultivate their team spirit.
- Danone Canada participates in the site www.caringforkids.cps.ca, developed by the Canadian Paediatric Society, by sponsoring the "Healthy Eating" section.
- The Danone Institute www.danoneinstitute-can.com—an independent, non-profit organization whose purpose is to improve the health and well-being of Canadians through improved nutrition. The institute offers:
Scholarships - to encourage students in the fields of nutrition education and communication, with a particular focus on pregnancy, infancy, childhood and adolescence.
Grant-in-Aid Program - awards of up to $35,000 CDN per annum are offered to encourage research about or leading to improved nutrition during pregnancy, infancy, childhood and adolescence.
E.D. SMITH & SONS, LIMITED
- provide information through website [www.edsmith.com] about their products including nutritional data, ingredient listings, and allergen information to allow for healthy choices, as well as recipe suggestions to incorporate products into well-balanced meals.
- educate consumers about "Healthy Living," including information regarding diet and exercise, through a section on the website.
- involved in helping to promote healthy lifestyle choices within the community through involvement in events such as a local "Diabetes Walk for the Cure" and donations to summer camps for diabetic children.
- provide complimentary "Healthy Living" Recipe books, product brochures and coupon booklets to health and nutrition professionals. This information features No Sugar and Less Sugar products used in a variety of meals. A "Healthy Recipes for Kids" booklet also distributed with "kid-friendly" recipes featuring No Sugar and Less Sugar products.
- promote workplace wellness through initiatives such as: a comprehensive Health and Wellness Day during which employees may visit booths offering a variety of health and wellness information (i.e. cholesterol, blood pressure and respiratory health measurements, information on chiropractic adjustments and reflexology, and Heart Health); healthy food choices, including fresh fruit, juice and water, which are complimentary for all employees on Health and Wellness Day; and corporate Health and Safety website on Intranet which provides employees with information on nutrition, exercise and smoking cessation.
GENERAL MILLS CANADA
- partner with Active Healthy Kids Canada and sponsor of "activ8", a national school-based physical activity program
- support Heart & Stroke Foundation of Canada through sponsorship of the annual Cheerios Mother Daughter Walk and participation in the "Health Check" program
- further support heart health initiatives through packaging and Cheerios website (www.cheerios.ca)
- sponsor of Canadian Institute of Child Health initiatives
- support social marketing campaigns of Concerned Children's Advertisers
- Canadian Olympic Association sponsor since 1998
- support the local community school breakfast program—Peel Breakfast for Kids
- "Wellness & You" program encourages healthy active living amongst employees
HERSHEY CANADA INC.
- Sponsor of Slam Dunk Contest – 20 high school basketball players showcase their skills in the second annual All Canadian Basketball Game at the Hershey Centre
- Sponsor of the Quebec International Pee-Wee Hockey Tournament
- Sponsor of the second annual Mississauga Marathon
- Sponsor of the 2004 MasterCard Skate Canada International
- Co-sponsor of the Alberta Ski Team
- Title sponsor of the Reese Alberta Cup, which offers alpine racing training opportunities
H.J. HEINZ COMPANY OF CANADA LTD.
- sponsoring the Heinz Infant Nutrition Institute which publishes the "In Touch" newsletter for health professionals across the country
- funding nutrition research at Canadian universities i.e. functional foods, infant foods, etc.
- providing Canadian parents with a "Starting Right Guide"—a nutritional guide to ensure children's healthy development
- member of the University of Toronto's Program in Food Safety and the Canadian Institute of Food and Nutrition
- the H.J. Heinz Company Foundation was established in 1951 to promote the health and nutritional needs of children and families worldwide by donating funds to develop and strengthen organizations dedicated to nutrition
- the H.J Heinz Company Foundation recently funded a three year grant to the Hospital for Sick Children to support research and development of Supplefer Sprinkles, an easy-to-use iron supplement that is sprinkled on food to prevent anemia among malnourished children
KELLOGG CANADA INC.
- Kellogg Nutrition Symposium—for the past 28 years, Kellogg Canada has hosted the Kellogg Nutrition Symposium, a forum where health professionals and researchers meet to discuss current and new scientific research that is relevant to dietetic practice and the health and well-being of consumers
- Kellogg's Step Counter Campaign—Kellogg Canada is committed to finding practical solutions to address the current obesity epidemic; in January 2004, Kellogg's inserted 800,000 free Step Counters in cereal boxes to help Canadians take charge of their health and increase their physical activity levels
- Mission Nutrition—The Mission Nutrition™ program is an educational initiative that provides free, ready-to-use resources and fun learning activities to promote healthy eating, active living and positive self-esteem to children in grades K-8. A joint initiative of Kellogg Canada and Dietitians of Canada, the bilingual Mission Nutrition™ resources can be downloaded from www.missionnutrition.ca.
- Partnership with the Canadian Soccer Association since 2002—Kellogg Canada has partnered with the Canadian Soccer Association to encourage children to participate in sports and be physically active
- Kellogg's Frosted Flakes™ cereal is the title sponsor of 13 soccer associations nationally supporting 416 youth soccer teams throughout soccer season (May through September); the program provides teams with uniforms and soccer balls, and organizes local soccer events
- member company and active participant of Concerned Children's Advertisers Children's Healthy Active Living Program
LANTIC SUGAR AND REDPATH SUGARS
- Nutrition Information Service guided by external Scientific Advisory Council of nutrition researchers
- nutrition publications and website section for health professionals, educators and consumers
- monthly "Carbohydrate Nutrition News" on website
- member of the Concerned Children's Advertisers, Children's Healthy Active Living Program
- support Dietitians of Canada conferences and other nutrition events
- support nutrition research at the University of Toronto
NESTLÉ CANADA INC.
- Nestlé has a corporate philosophy centered around Good Food Good Life
- The PowerBar brand actively supports numerous athletic events and initiatives across the country, as well as providing health, fitness and nutrition advice through www.powerbar.ca
- corporately, Nestlé Canada supports charitable organizations that promote activity with children and their families
- Nestlé has an extensive section on www.nestle.ca related to nutrition including a link to ask a Nestlé dietitian a question
- nutrition section on website dedicated to health professionals
- as an employer, Nestlé promotes healthy active living through employee programs such as internal health and wellness days, walking and running programs, health professional guest speakers, an extensive employee assistance program and a Good Food Good Life employee newsletter
- collaborated with the Canadian Intramural Recreation Association (CIRA) to create their new 'Active Playgrounds' program, which delivers workshops for teachers and recreational professionals across the country
NEILSON DAIRY
- Patron of The Canadian Foundation for Dietetic Research
- Program to ensure single-serve milk beverages are available in vending
machines - Partnership with University of Guelph and Dairy Farmers of Ontario to
deliver first milk naturally rich in DHA, an Omega-3 fatty acid
News Release: http://www.newswire.ca/
PARMALAT CANADA
- Offers a broad range of healthy products including Astro Yogourt, Beatrice Milk and Sensational Soy Juice.
- Official sponsor of Kids Help Phone and proud supporter of the United Way charity.
- Provides funding and support for nutritional research on functional foods at various Canadian Universities.
- Supporter of the Concerned Children's Advertisers "Healthy Active Living" program.
PepsiCo
- PepsiCo introduced its Smart Spot™ symbol in Canada, which is designed to help consumers identify more than 100 of the company's food and beverage choices that contribute to healthier lifestyles. The Smart Spot logo is rolling out nationally in Canada on PepsiCo brands including Tropicana, Gatorade, Baked! Lay's, Quaker and Diet Pepsi. Products with the Smart Spot designation meet specific nutrition criteria. These criteria are based on authoritative statements from the U.S. Food and Drug Administration (FDA) and the National Academy of Sciences, and have been tailored for Canada.
- Working together with the Canadian Association for Health, Physical Education, Recreation and Dance (CAHPERD) and America on the Move, PepsiCo is the presenting sponsor of Balance First™. Balance First™ is a national initiative to educate children on the importance of balancing calories consumed with calories used—engaging kids in fun, simple ways to become more active and eat more healthfully.
PEPSI - QTG Canada
- Pepsi is involved in P2Soccer and through it, supports 5,000 house-league soccer teams across Canada, benefiting 80,000 young players
SUN-RYPE PRODUCTS LTD.
- AppleWise Program—consumer information program located on website (www.sunrype.com) with specific emphasis on the health benefits and nutrition of apples and apple-based products; it provides summaries of important research and offers tips for adopting healthy eating habits for families
- Sun-Rype Active Kid Challenge—national community events program featuring large inflatable obstacle course for kids encouraging activity and healthy eating featured at over 200 community events across the country
- sponsor of national Healthy Active Kids Day working with Healthy Active Kids Canada to promote activity and healthy eating through a national school-based event in May 2004
- sponsor of Juvenile Diabetes Research Foundation "Walk for the Cure" which is a national initiative to raise funds for diabetes research
- participant in a number of consumer wellness shows across the country
WESTON BAKERIES
- Wonder 8 Essentials in-school Physical Education initiative
- Wonder 8 Essentials micro-site targeted to Parents in partnership with Mochasofa.com
- in Quebec Weston sponsors the Soccer Association, Impact
- Country Harvest wholesome, healthy recipes booklets
- Country Harvest healthy eating tips micro-site in partnership with Mochasofa.com
- Wonder 8 Essentials Fitness Challenge program—an in-school physical education curriculum program designed to motivate kids to move more
- Country Harvest is a proud sponsor of the Canadian Breast Cancer Foundation (CBCF)
- Country Harvest supports the Harvest of Hope campaign across Canada in all major retailers, donating $0.10 from every Country Harvest product sold in the month of October to the CBCF
- proud sponsor of the Impact Soccer team in Quebec
- teamed up with local soccer teams in Quebec to encourage participation and motivate kids to get involved
- active member of CCA since 2002—sitting on both the Children's Healthy Active Living Program committee and the creative committee
- in 2005 Weston Bakeries will continue to push forward to develop new and innovative products and programs which satisfy the needs of health conscious Canadians
- Launched the Country Harvest Challenge which promotes eating 3 slices, as recommended by health professionals, of 100% Whole Grains Country Harvest breads a day
- Distributing 500,000 Healthy Eating booklets designed to educate and raise awareness of the importance of whole grains
- Partner in the launch of a non-branded grain based website, Healthslices.com - educates consumers on healthy living, including the health benefits of whole grains, fibre, fats, omega-3 and more
WRIGLEY CANADA
- Juicy Fruit promotes teen activity through it's partnership with NBA Hoop-It Up, the official three-on-three basketball tournament of the NBA and through NBA Jam Session, a 15,000 square foot travelling hoops festival that features basketball-themed game courts, contests and activities