FCPC's Healthy Active Living Program
FCPC's Healthy Active Living Program is a proactive initiative that brings together industry to work collectively to raise awareness about the importance of balanced eating, physical activity and moderation.
The first phase of the campaign supports the Concerned Children's Advertisers' (CCA) Long Live Kids program. Long Live Kids is delivered through two powerful vehicles: a series of child-directed public service messages and an education program delivered to educators, parents and community leaders across Canada.
- The public service announcement component of program consists of awareness building television commercials for children that connect the important balance between healthy eating and physical activity.
- The classroom, home and community learning portion extends the PSAs with a curriculum that supports parents, schools and communities with knowledge and tools to help children build healthy active lives.
For more information about the Long Live Kids program, visit http://www.cca-kids.ca/llk.html.
FCPC is a proud sponsor of Long Live Kids.
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| October 27, 2004 National launch in Toronto |
October 29, 2004 Regional launch in PEI |
Proud supporters of FCPC's Healthy Active Living program include:
| Arla Foods Inc. Cadbury Adams Canada Inc. Campbell Company of Canada Cavendish Farms Coca-Cola Ltd. DANONE Inc. E.D. Smith & Sons, Limited Effem Inc. Ferrero Canada Ltd. Frito-Lay Canada Weston Foods Inc. General Mills Canada Corporation |
Hershey Canada Inc. Janes Family Foods Ltd. J.M. Smucker (Canada) Inc. Kellogg Canada Inc. Kraft Canada Inc. McCain Foods (Canada) A Division of McCain Foods Limited Nestlé Canada Inc. Parmalat Canada The Reader's Digest Association (Canada) Ltd. Reinhart Foods Limited Wrigley Canada |
Members interested in joining can view the member letter. [PDF - Members Only ]
or contact Heather Spencer, Membership Records Coordinator, Registrar
Ext: 2237