Turning Data into Sales
Training Course
| Registration Fee | |
| Member: | $399.00 |
| Non-member: | $1399.00 |
| Online Registration | |
 |
|
September 10, 2008
The Pearson Convention Center, 2638 Steeles Avenue East, Brampton, ON
Registration: 7:30 a.m. | Opening Remarks: 8:00 a.m. | Adjournment: 3:00 p.m.
Increasingly, customers are becoming more demanding and sophisticated requiring sales teams to deliver more structured and impactful presentations. At the Turning Data into Sales training course analyze AC Nielsen market data, translate facts into meaningful customer insights and later present these using an influential Selling Story framework.
What You Will Learn
- The difference between "data" versus "intelligence" versus "insight"
- Various data sources that are available to assist you in building customer insight
- How to draw a meaningful customer insight from various data points, that leads to growth opportunities within your customer
- A concise and compelling structure for presenting customer insights and related recommendations
Who Should Attend
- Team Leaders
- Sales
- Marketing
- Category Analysts
- Finance
This training course will be facilitated by:
Sean Verhoeven, Vice-President and Senior Consultant, HORN
Cancellation Policy
Notice of cancellation must be submitted in writing and received ten business days prior to the event date. You will be eligible for a prompt refund less a 25% administrative fee. If you register for the program & do not attend, you are liable for the full registration fee unless you cancel according to the terms stated above. If you are unable to attend, delegate substitution is permitted up to, and including the day of the conference. There will be NO REFUNDS if you do not show up to the event.