Beyond the panel. Breakthrough results from granular consumer insights
Matt Keylock, SVP Client Solutions and Bob Fullarton, VP Client Solutions, dunnhumby
November 19, 2007
The Fairmont Royal York, 100 Front Street West, Toronto, Ontario; 416-368-2511
Registration: 3:15 p.m. | Opening Remarks: 3:45 p.m. | Adjournment: 4:45 p.m.
Company Profile
dunnhumby launched and manages Tesco's Clubcard loyalty scheme. That ongoing relationship has played a key role in enabling Tesco to become one of the world's most successful retailers, with expansion into home delivery, personal finance, telecoms and other services over the past decade.
Now, more than 150 of the world’s leading brands use dunnhumby's "relevance marketing" approach to drive everything from product development, price, and communications initiatives to organizational design. Along the way dunnhumby has successfully helped North American and European CPG suppliers and retailers to engage with their brands and grow total sales through collaborative, customer-centric partnerships.
Join FCPC and Matt Keylock and Bob Fullarton of dunnhumby for insights into the approach that helped Tesco become a giant - how your organization might benefit.