Foodservice Positions
DIRECTOR OF MARKETING/MARKETING MANAGER
Identifies long-term objectives for the foodservice division and develops policies and programs for marketing activities. Directs marketing activities including sales analysis and forecasting, market analysis and research. Determines pricing. May supervise product managers for the following activities: 1. Work with R&D and Operations to develop new products in packaging; 2. Bring plans to the stage of management decision. No direct responsibility for actual sales. Reports to Senior Foodservice Executive.
PRODUCT MANAGER
Administers the annual budget by product category; gathers and analyzes data relating to sales, responsible for day-to-day forecasting; responsible for packaging and product identification; advises on matters of product improvement; involved in pricing budgets and materials. Works closely with field sales representatives, management personnel and national account personnel to develop merchandising, advertising and promotional programs for a number of product categories; assists Group Product Manager or Marketing Manager with development of new products. Reports to Marketing Manager/Director of Marketing.
SENIOR SALES EXECUTIVE (National Sales Manager)
Usually reports to Executive responsible for foodservice. Directs selling activities on a national basis; establishes area quotas and selling expense budgets; recommends compensation schemes; personally contacts major accounts; makes suggestions regarding advertising, sales promotion, packaging, product identification, pricing and discount.
NATIONAL ACCOUNTS MANAGER
Usually reports to Senior Sales Executive or Top Executive. Has full responsibility for national or key accounts only. Establishes sales quotas and budgets; makes recommendations on promotion and marketing, pricing, discounts and account servicing; may be responsible for private brand or label sales.
REGIONAL SALES MANAGER
Plans and directs the sales operations in a major geographical area, e.g., Ontario, West; establishes territory potential and budgets; approves selling expenses; may personally solicit major accounts. Reports to Senior Sales Executive.
KEY ACCOUNT MANAGER/SPECIALIST
Manages key distributor or key regional chains; sets up promotional programs; may have account budgeting responsibilities; assists with and recommends major marketing strategies. Usually reports to Regional Sales Manager. Could report to National Accounts Manager.
SALES REPRESENTATIVE/TERRITORY MANAGER
Manages all sales in a specific geographical area, including direct (larger distributors) and indirect (operator/end-user) sales. Major emphasis on business development. Advises on general marketing activities; maintains knowledge of competitors' activities, reports developments to management and has responsibility for merchandising funds. Reports to a District Sales Manager.